We feel honored to have been featured in a recent edition of Tennessee Valley Living on the local NBC affiliate, WAFF 48. Click the image above to see the story and televised live interview.
Son's of Arley, 6710 Co Rd 41, Arley, AL 35541
If you know of a specialty food store or other retailer in your area that should stock our Belgian Liege Waffle Mix, please use the contact information shown below and let us know!
We are pleased to now offer our Belgian Liege Waffle Mix online to be shipped anywhere in the continental US. Purchase your products in our Online Store by clicking here.
The Green Street Market at Nativity,
208 Eustis Ave SE, Huntsville, AL 35801
Thursday (Once per month TBD)
Madison City Farmers Market
1088 Hughes Rd, Madison, AL, United States
At the beginning of the COVID outbreak in 2020, Bailey and her teenage daughter Alexis were bored and looking for something meaningful to keep themselves busy while stuck at home. Bailey, an entrepreneur with other start up experience, wanted to teach Alexis how to take an idea for a business and turn it into a reality. Alexis was particularly fond of baking and they wanted their business to produce something that would make people happy. Having lived in Europe before moving to Madison Alabama, Bailey and Alexis were familiar with how an authentic Belgian Liege Waffle should look and taste. And they realized there was nobody else making and selling them in their community. They knew this was a perfect opportunity and began experimenting and perfecting their recipe until they had it just right. Others who sampled the waffles loved them! Bailey then coached Alexis through the process as she obtained all of the required business licenses, permits, tax ID, etc. and Wafel Bitte (translation: Waffle Please) was born!. Although Alexis is now away serving in the United States Air Force, Bailey and a team of others continue to operate and grow the business and are now packaging the Belgian Liege Waffle Mix so customers can make them hot and fresh in their home.
Successes and Honors
2023- Catalyst Conversation Podcast https://open.spotify.com/episode/3FcnNEG7AwvWZIHwzmYgSm?si=818749a4b6024489
2022 (Winner) Culinary Business of the Year – Gold
2022 (Winner) Start-up Business of the Year – Bronze
Madison Chamber of Commerce
2022 (Winner) Emerging Entrepreneur of the Year - The Catalyst Center for Business and Entrepreneurship
2022-Feature Article- Air Force Assn Tennessee Flyers-
2022 February Edition - Madison Living Magazine (pgs. 57-62)
2021 (Finalist) COVID Pivot Entrepreneur of the Year - The Catalyst Center for Business and Entrepreneurship
The Liège waffle is a richer, denser, sweeter, and chewier waffle. Native to the greater Wallonia region of Eastern Belgium – and alternately known as hunting waffles – they are an adaptation of brioche bread dough, featuring chunks of pearl sugar which caramelize on the outside of the waffle when baked. Source: Wikipedia
We have provided waffles for many events such as birthdays, showers, banquets, employee appreciation day, conferences, and many more. Please contact us to discuss a special order uniquely tailored for your event using the link below.
Everyone loves our waffles and waffle mix so why not sell them as part of your organization's next fundraiser? Please use the link below to contact us so we can discuss an approach to support your fundraising plans.
Maybe you are interested in your own Wafel-Bitte booth to sell waffles and waffle mix at local venues. Perhaps you own a restaurant and would like to add our waffles to your menu. Or maybe you are a retailer looking to add our waffle mix to your store shelves. If so please use the link below to initiate a dialog!
Because waffle makers differ, first refer to your manufacturer instructions.
What we have found helpful is using a good pan spray on both sides of the waffle maker prior to adding the batter. The best we have used thus far is Kitchen Essentials pan coating spray. Steam cleaning our waffle makers has been the most successful.
It is best to let the batter rise for an hour and a half before cooking the waffles.
You can also make the batter and let it rise overnight in the refrigerator. Cover it with plastic wrap making sure the wrap touches the top of the batter.
Yes, the waffle mix contents need to be used in a single batch because it is yeast based. However, the waffles keep well in the refrigerator or freezer.
Although best when fresh, waffles can be stored in an airtight container at room temperature for a day or two, for up to a week in the refrigerator, and longer in the freezer. When you are ready to eat them, we recommend reheating in a toaster oven or conventional oven at 275 degrees F for minutes until warm.
You can still use your mix, just replace the yeast packet with 2 teaspoons of active yeast.
Your batter will be thick, no need to add water.